Cookie Notice for https://www.brettvachon.com
This Cookie Notice delineates the deployment of cookies and analogous tracking technologies on https://www.brettvachon.com (hereinafter "The Website"). The Website employs cookies via services, namely a self-hosted instance of Matomo Analytics (with servers located in Canada) and Mailchimp, to facilitate functionality, analyse user interactions, and optimize marketing endeavours. By accessing The Website, you acknowledge the utilization of cookies as described herein.
Purpose and Scope of Cookies
Cookies are small text files stored on your device or browser that contain data about how you interact with The Website. They can be used to enable functionality, remember information related to user preferences and activities, collect analytical data, improve the user experience, and support marketing activities.
The Website integrates cookies to collect data concerning user behaviour, enhance navigational experiences, and deliver targeted content. This notice explains the categories of cookies deployed on The Website and provides links to the respective policies of the services for comprehensive particulars.
First-Party and Third-Party Cookies
First-party cookies are cookies that are set and stored by the website currently being visited. They allow the site to remember information related to user preferences and activities, such as signed-in state or other functional data. The Website uses first-party cookies through services such as its self-hosted Matomo Analytics installation.
Third-party cookies are small pieces of data stored on a user's browser by a website other than the one currently being visited. These cookies are typically used by external services, such as advertisers, analytics platforms, or marketing tools, to track user behaviour across different websites.
Services and Cookie Utilization
Matomo Analytics (Self-Hosted)
The Website employs a self-hosted instance of Matomo Analytics, with servers located in Canada, to amass data on visitor traffic, including user counts, geographic origins, and page interactions. All analytics data remains under the control of The Website and is not shared with third parties.
Matomo deploys first-party cookies such as _pk_id (persisting for 13 months to store a unique visitor ID), _pk_ses (session cookie lasting 30 minutes to temporarily store visit data), and _pk_ref (for attribution and referrer information, lasting 6 months).
Users seeking detailed particulars may consult:
Mailchimp
The Website utilizes Mailchimp to administer email marketing campaigns, deploying cookies to monitor user interactions and refine service delivery.
Mailchimp categorizes cookies into essential (for core functionality), performance and functionality (to augment site performance), analytics and customization (to comprehend usage patterns), and advertising (to target advertisements).
Users may access detailed particulars at:
Comparative Overview of Cookie Utilization
| Service | Primary Cookie Examples | Purpose | Policy Link |
|---|---|---|---|
| Matomo Analytics (Self-Hosted) | _pk_id, _pk_ses, _pk_ref |
Analyse traffic, track sessions and attribution (data stored in Canada) | Matomo Cookies FAQ, Matomo Privacy Policy |
| Mailchimp | Email tracking cookies | Administer campaigns, track interactions | Mailchimp's Cookie Policy |
User Management of Cookie Preferences
You retain authority to configure cookie preferences through your browser settings, enabling the restriction or deletion of cookies. Such actions may impair Website functionality, including access to personalized content or analytical features.
Each service provides mechanisms to manage preferences:
- Matomo Analytics: Users may opt out of tracking via browser settings or Matomo's built-in opt-out mechanisms. Further particulars are available in the Matomo Cookies FAQ.
- Mailchimp: Users may adjust preferences through Mailchimp's Preference Centre or browser settings.
Privacy laws may require obtaining user consent before setting non-essential cookies or collecting personal data. Users are encouraged to review their browser settings and the preference tools offered by each service to manage or withdraw consent as appropriate.
Additional Information
This Cookie Notice governs the deployment of cookies on The Website. Users seeking additional particulars may consult the referenced policies or contact the respective service providers.