Cookie Notice for www.brettvachon.com
This Cookie Notice delineates the deployment of cookies and analogous tracking technologies on www.brettvachon.com (hereinafter "the Website"). The Website employs cookies via third-party services, namely Google Analytics, Mailchimp, Facebook Pixel, and Microsoft Clarity, to facilitate functionality, analyse user interactions, and optimize marketing endeavours. By accessing the Website, you acknowledge the utilization of cookies as described herein.
Purpose and Scope of Cookies
The Website integrates cookies to collect data concerning user behaviour, enhance navigational experiences, and deliver targeted content. Cookies constitute small text files stored on your device to enable functionality and compile analytical data. This notice explicates the categories of cookies deployed and furnishes links to the respective policies of third-party services for comprehensive particulars.
Third-Party Services and Cookie Utilization
Google Analytics
The Website employs Google Analytics to amass data on visitor traffic, including user counts, geographic origins, and page interactions. Google Analytics deploys cookies such as _ga (persisting for 2 years to differentiate users), _gads (for advertising, enduring 13 months), and _gcl_ (for conversion tracking, lasting 90 days). Users seeking detailed particulars may consult:
Mailchimp
The Website utilizes Mailchimp to administer email marketing campaigns, deploying cookies to monitor user interactions and refine service delivery. Mailchimp categorizes cookies into essential (for core functionality), performance and functionality (to augment site performance), analytics and customization (to comprehend usage patterns), and advertising (to target advertisements). Users may access detailed particulars at:
Facebook Pixel
The Website implements Facebook Pixel to gauge advertising efficacy and track user interactions, deploying cookies to personalize advertisements across Meta platforms, including Facebook, Instagram, and Messenger. The Pixel compiles data on page views and conversions to optimize marketing strategies. Users may review detailed particulars at:
Microsoft Clarity
The Website employs Microsoft Clarity to scrutinize user behaviour, deploying cookies such as _clck (retaining user ID and preferences), _clsk (linking page views into sessions), and others like CLID, ANONCHK, MR, MUID, and SM for analytics and advertising purposes. Users may access detailed particulars at:
User Management of Cookie Preferences
You retain authority to configure cookie preferences through your browser settings, enabling the restriction or deletion of cookies. Such actions may impair Website functionality, including access to personalized content or analytical features. Each third-party service provides mechanisms to manage preferences:
- Google Analytics: Users may opt out via Google's Ad Settings.
- Mailchimp: Users may adjust preferences through Mailchimp's Preference Centre or browser settings.
- Facebook Pixel: Users may modify ad preferences at Facebook Ad Settings, with further particulars at Facebook's Cookies Policy.
- Microsoft Clarity: Users may disable cookies via browser settings or Clarity's interface, with customization options delineated at Clarity's Cookie Consent.
Comparative Overview of Cookie Utilization
| Service | Primary Cookie Examples | Purpose | Policy Link |
|---|---|---|---|
| Google Analytics | _ga, _gads, _gcl_ |
Analyse traffic, track conversions | Google's Cookies Policy, GA4 Usage |
| Mailchimp | Email tracking cookies | Administer campaigns, track interactions | Mailchimp's Cookie Policy |
| Facebook Pixel | Advertising cookies | Gauge ads, personalize content | Facebook's Cookies Policy |
| Microsoft Clarity | _clck, _clsk, MUID |
Scrutinize behaviour, session recordings | Clarity's Cookie List, Consent Info |
This Cookie Notice, effective as of July 3, 2025, governs the deployment of cookies on www.brettvachon.com. Users seeking additional particulars may consult the referenced third-party policies or contact the respective service providers.
